Sunday, August 21, 2011
11
Have you ever noticed, that when you buy Omani tomatoes (ones that have not been totally destroyed by the supermarket shelf stacking boys), they taste really, really good? Same with the cucumbers.

Well I have, and as a result I always try and buy local vegetables as much as possible. So when I was in the supermarket this weekend, I was pretty pleased to see an initiative to promote local products, especially during ramadan, when I suspect most people tend to eat more!

It is called Intajee and the initiative seems to cover vegetables, eggs & dairy products and also honey and dates and date-based stuff. Here's a couple of pictures:





It's nice to see more local produce initiatives like this. More domestic production of food means less imported goods, less dependance on other countries, more local jobs, more local revenues and less environmental impacts from not having to ship goods here! Anyway, I think it's a good thing, so next time you are in a supermarket, go check it out!

Oh, and does anyone know what Intajee actually means?

le fin.

11 comments:

Dr S said...

I believe it means 'produce', but can't be too sure!

Lover, Lover said...

I agree that this is a good initiative but I hate to say that most of the produce will be poorly packaged and more than likely be second-rate at best.
The disappointing thing is that Oman is so good at realising that producing your own goods not only protects the country from foreign influenced inflation, but also creates jobs and insulates the country from the effects of global downturns.
Anyway, from acorns grow oak trees so let's hope that this initiative sticks and we see it move from special displays to the shelves as it becomes the norm.
Sythe- does the display carry the Oman kitemark, the origin oman symbol that is becoming synonymous with Omani produce?

Alifa said...

yea i agree with Dr S...I think "intaj" means production, and "intajee" means productive....

El Nina said...

It means 'My Product'. It is an initiative by the Omran to empower the families in the Batinah region to sell their produce under this brand.

Anonymous said...

I agree that Omani cucumbers are the best. I'm in the UK at the moment and the cucumbers I buy here are so insipid.

However, I have mixed feelings about promoting Omani veg. It is grown using water from wells, and the aquifer the water comes from is not being replaced as fast as it is being used. Over time, farmers will have to deepen their wells, and eventually saline water will be drawn in. You see it on the coast already where the small 'perched' aquifer has disappeared and date gardens have died.

Alice in LalaLand

Anonymous said...

It means "My Product".
Check last week's The Week for more details about this.

bedwin said...

i fully agree, there is nothing better to buy local produce, only thing about Oman is the consistency about the items, but i have to say sometimes the local produce is absolutely crap and they still try to continue to sell it.

Anonymous said...

As Alice suggests, Oman is not a 'natural' environment for producing significant quantities of fruit and veg. To be honest, it's not a natural environment for doing very much, as almost all activity depends on consuming vastly disproportionate amounts of energy (desalination, refrigeration, air-conditioning etc).

One could sensibly argue that food production should be left to countries which have more suitable environments, and that Oman should concentrate on areas where it has a natural advantage, 'exporting' this in exchange for food etc. Over the past 40 years this has obviously been oil and gas production but, as this declines, there's no way that any real proportion of it is ever going to be replaced by local agriculture. For a start, where is the energy going to come from for desalination, irrigation and refrigeration? As gas runs out, the priority will be providing fresh water and a/c power for a rapidly growing population living in inhospitable desert conditions...

Basically agriculture doesn't add up as a sensible economic strategy (nor does tourism in my view, not does industry subsidised with cheap gas) and the country urgently needs to face the question of what economic activity will replace oil and gas production.

Adnan

MoOn said...

Intajee is 'my production' , i am glad that there is more focus on our own products nowadays. :)

Olga K. said...

Local cherry tomatoes are the best. Too bad you can only get them a few times a year. What's up with that? Aren't green houses an all year round thing?

Anonymous said...

What Adnan said. More generally, the GCC's current population levels are very artificially sustained through absurd costs borne by oil income. Nothing natural about it.

The campaign certainly is psychologically appealing, but one must bear the facts in mind (i.e. show me the data!!).

-Omani in US

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