So long term readers here on ze blog may recall I like to get extra nerdy every now and then and conduct surveys (and I am launching a new 60 second radio survey soon too). The results of the last radio survey that I conducted last October are in this post (I was surprised by the results, and then too busy to analyse them).
The poll is totally anonymous, eg, I don't ask you for your contact details. But what I do ask for are your demographic details - you see I like to know as much about you as possible, without actually knowing who you are. The reason for this I will share with you after the main results below. The results to the 12 questions that were asked in the last survey, unfiltered, are as follows:
I shared results - 2015).
back in 2015) those of you that are earning RO 5,000 a month or more have doubled, those earning between 3 & 5K have also increased, and so on - you're all earning more - good for you! In fact, there were even more of you that don't have a paying job (I like to imagine the trailing spouse) that responded too. Excellent.
As you can see, Oman 90.4 has retained its place as the most listened to radio station amongst you - the people that responded to the radio poll. As always, the big caveat is that those of you that responded to this poll (and I hope read this blog from time to time) are not what I'd call a realistic cross-section of the population of Oman, more a cross section of the sort of people I generally interact with.
Right, so now some extra nerdy analysis! I decided to select only answers from those of you that are earning strong salaries - so everyone earning more than RO 1,000 a month, just to see what you are listening to, and, well, here are the results:
And would you look at that?! Those high-earners actually like rock music the most, and yet not a single dedicated rock show on offer on any of the music stations that I'm aware of. The logic seems worth a shot - play more rock music, win more affluent listeners. But at what cost? Like it or not, the elephant in the room is the fact that something like 60% of the nations population are under 25, and that is a chunky market to be chasing, which it appears, at least in the English language radio stakes, Hi FM are continuing to succeed in. It's important to note that in response to Question 6, whats the most important thing to you on the radio is "good music". So how many listeners are switching because they want some rock music, and they're not getting it enough? No idea.
However, the fact that Mercedes seem to be giving away a few motors on Hi FM does strike me as a bit of a misfire, given that those of you that earn more money per month appear to actually favour Hi FM the least. And its not really that hard to understand why - Hi are targeting the largest market in the country - the under 25's. I wonder how well Mercedes' campaign is going for them, targeting teenagers and people in their 20s.... I guess there are quite a few rich kids here!
Well thats about it for this poll, I'll start another one very soon, and try and share the results a lot quicker than the last time.